Aggaw Aggaw is a fictional land constructed through the vernacular language of Australian tourism ephemera and souvenir ware.

Aggaw Aggaw is a mash up of every place you’ve ever been –  a familiar yet twisted world of memory, experience and desire. 1970’s Kitsch meets desert island fantasy, framed by domestic memories of summer, sand, sea and sun from inland Australia. Through this unique installation, notions of place portrayed through stereotypes of tourist ephemera are challenged and reconsidered.

The exhibition highlights the role of codes, symbols and icons that develop into ‘tourist markers’ and questions their contribution to national identity through the use of textiles, vintage souvenir ware, upholstery, text and sculpture.

Ultimately, this collaboration seeks to challenge ideas of national identity and the tourist experience inviting audiences to look beyond the surface to a deeper, more complex understanding of place, identity and community. Re-envisioned, re-stitched and re-configured artifacts. Aggaw Aggaw offers a platform to question the boundaries of the places that we make, pass through, and to those distant places to we will never return.

This installation is the culmination of three years of collaborative research focusing on cultural iconography and representations of contemporary Australian identity undertaken through the; Tasmania Collection of the State Library of Tasmania, National Library of Australia, ebay, op-shops and various relatives’ linen closets.



Artists Justy Phillips and Margaret Woodward present a collaborative installation Greetings from Aggaw Aggaw at the Wagga Wagga City Art Gallery, July 29th – September 25th 2011. This new work has been purpose-built for the refurbished Links Gallery, and offers a re-imagining of the place we call home.

Associate Professor Margaret Woodward is Head of School of Communication and Creative Industries, Charles Sturt University and holds a PhD (Design) ‘Overlapping dialogues: The role of communication design interpreting of Australia’s natural and cultural heritage’.

Justy Phillips is and Adjunct Lecturer in the School of Communication and Creative Industries and is currently undertaking a PhD (Creative Media) at RMIT, Melbourne. Greetings from Aggaw Aggaw is generously supported by the Faculty of Arts, Charles Sturt University.

The full 24 page exhibition catalogue is free to download here. Please request any publication permissions directly from the artists through the contact page on this website.



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